ONOMO Collection Unveils Le Square, a New Luxury Boutique Hotel in the Heart of Casablanca
Casablanca, October 1, 2025 — ONOMO Collection, the new brand of exclusive boutique hotels from the Onomo Group, announces the opening of its first luxury hotel, Le Square by Onomo Collection, in the Gauthier district of Casablanca, on the recently revitalized Moussa Bnou Noussair Avenue.
This project is the result of a partnership between Onomo and the Berrada and Benabdeljelil families—longtime committed partners in promoting local heritage through their real estate development company Siyame, supported by the Beaurizon group and the Rigos Immobilier group. The initiative embodies a shared vision: combining contemporary hospitality with respect for the Art Deco architectural heritage of the Gauthier neighborhood.
This inauguration marks an important milestone in ONOMO’s development strategy in Morocco, a country that ONOMO has designated as a strategic pillar for its expansion across Africa, and where the group has established its headquarters since 2015.
A Dialogue Between History and Modernity
Le Square by Onomo Collection was designed to blend modern hospitality with the Art Deco architectural legacy of Gauthier, integrating harmoniously into the historic streets of the district to become part of Casablanca’s “new heritage.” The building’s architecture, envisioned by Salma Dioury Architect, draws inspiration from major stylistic movements of the city, from Haussmann to Art Deco.
The hotel features 60 rooms and suites. The interior design, created by MID-Michelangeli Design, showcases elements such as arches, sand tones, and bas-reliefs inspired by moucharabieh patterns. The bathrooms are in Tadelakt, and the ceiling of the rooms are decorated with works by local artists and vintage postcards, paying homage to the city’s traditions and history.
Le Square offers several spaces, each designed for a diverse audience:
• Square Club: a coffee lounge open throughout the day, perfect for a break between professionals or visitors.
• Sain Levant: a restaurant and rooftop offering 360-degree views of the city, and one of the few spots in Casablanca with views of both the Twin Towers and the Hassan II Mosque. The restaurant serves Levantine cuisine that highlights local ingredients.
• Square Spa: a wellness space offering treatments inspired by local traditions, in partnership with the Moroccan vegan brand Botanika Marrakech.
ONOMO: Strengthening Its Presence in Morocco
With Le Square, ONOMO takes a new step in reinforcing its hotel presence in Morocco. The kingdom is a priority market for ONOMO, which currently operates six hotels there— four in Casablanca, one in Rabat, and one in Tanger Med. Four additional hotels are planned in Dakhla, Marrakech, and Casablanca.
The group aims to double its hotel portfolio in Morocco within the next five years.
About ONOMO
Founded in 2009, the Onomo Group has established itself as the pan-African leader in lifestyle hospitality. Comprising three brands (Onomo Hotels, Onomo Allure, and Onomo Collection), offering a wide range of accommodations from mid-range to high-end, along with dining brands, the group has grown significantly, with 24 establishments across 15 countries, providing a unique experience that combines modern comfort with African authenticity.
Onomo embodies an authentic and holistic lifestyle, rooted in local traditions while embracing global influences. From hospitality to gastronomy, the brand encompasses all aspects of the art of living, creating spaces where African cultures shine. These dynamic venues, aligned with contemporary aspirations, offer travelers seeking authenticity an ideal environment to meet and share convivial moments.
Le Square by Onomo Collection
31 Rue Moussa Ben Noussair, Casablanca 20250, Maroc