From concept stores to luxury boutiques, here’s our list of the 10 best shopping addresses on the continent.
Couleur Concept | Abidjan – Ivory Coast
Ivorian entrepreneur, Fabienne Dervain, opened our favourite Abidjan shopping address in 2018 as a space where talented African fashion designers could showcase their creativity. Shop for fashion, accessories and beauty products from labels such as Wanni Fuga, DZYN, and Dye Lab.
@couleurconcept | couleurconcept.com
MOSHIONS | Kigali – Rwanda
Rwandan designer Moses Turahirwa’s 100% made-in-Africa luxury fashion label, MOSHIONS, draws inspiration from elements of traditional Rwandan culture and has gained a global following, with celebrities like actor Ncuti Gawa as fans. Best thing is: It’s only a 10-minute drive away from Onomo Hotel Kigali.
Read more about Moshions in our article on African fashion labels here.
@moshions | moshions.rw
Alara | Lagos – Nigeria
Housed within a show-stopping building designed by award-winning Ghanaian-British architect Sir David Adjaye, this super-trendy fashion, luxury, and lifestyle haven sets the bar high, literally and figuratively. Imagine four floors dedicated to fashion, furniture, textiles and art. Global heavyweights like Tom Dixon and Saint Laurent rub shoulders with hot local labels like Turfah. And if all that shopping leaves you hungry, there’s also a pan-African restaurant/bar.
@alaralagos | alaralagos.com
Dozo Concept Store | Abidjan – Ivory Coast
This shopping stop has fast become one of the trendiest addresses in Abidjan. Founded by local entrepreneur Aziz Doumbia to empower local designers, it also doubles as a café and an incubator where creatives can gather to share ideas.
@thisisdozo_
Merchants on Long | Cape Town – South Africa
Behind a gorgeous historic façade on Cape Town’s bustling Long Street, Merchants on Long champions work by both emerging and established African brands. Everything is ethically made and sourced on the continent—from womenswear and menswear to accessories and homeware by designers such as Awa Meite, Lukhanyo Mdingi and Imane Ayissi. Their online store even lets you browse by the brand values you care about most—cruelty-free, social impact, women-owned, handcrafted, or upcycled.
@merchantsonlong | merchantsonlong.co.za
Read more about some of our other favourite shops in the Mother City in our Cape Town City Guide here.
WE ARE ZAZ | Casablanca – Morocco
A well-curated mix of everything from women’s and men’s fashion to art, accessories, beauty products, homeware and stationery fills this warm and bright store that gives pride of place to Moroccan designers. Their sister store, Zaz Baby, offers stylish Moroccan apparel for babies and kids.
@we.are.zaz_concept_store | @zazbaby | zazbaby.com
Read more about Casablanca in our City Guide here.
33 Rue Majorelle | Marrakech – Morocco
Located opposite the Jardin Majorelle Gardens, this double-storey gallery and concept store is a great spot to browse for contemporary Moroccan fashion and homeware. Expect everything from objects d’art to women’s, men’s and kids’ fashion, accessories, homeware, stationery and cosmetics.
@33Ruemajorelle | 33ruemajorelle.com
MAXHOSA AFRICA | South Africa – Johannesburg, Durban, Gqeberha and Cape Town
One of South Africa’s hippest fashion labels, ‘cultural luxury’ brand Maxhosa Africa, began life as a knitwear label, with patterns inspired by traditional Xhosa beadwork. It has since expanded its vision to embrace other fabrics and aesthetics from a diverse range of African cultures. Fans include Michelle Obama and Beyoncé.
@maxhosa | maxhosa.africa
Read more about some of our other favourite shops in the Mother City in our Cape Town City Guide here.
Bold in Africa | Kampala – Uganda
You’ll find our favourite shopping address in Kampala at Acacia Mall, just an easy 11-minute drive away from Onomo Hotel Kampala. Pop in for affordable, quality womenswear, homeware and accessories from designers across Africa.
Read more about Kampala in our City Guide here.
@boldinafrica | boldinafrica.com
Kuba Concept Store | Casablanca – Morocco
Conveniently situated inside the Onomo City Center Hotel in Casa, this boutique store provides a space for African designers to showcase their boldest creations. The result? A feast of colour, pattern and texture.
@kubaconceptstore
Read more about Casablanca in our City Guide here.
